The Tools:
Publicity - Creating awareness for a brand in 2010 and beyond is no longer just about designing the messages our clients want their target market to hear. It's also very much about what their audience are searching for and their 'buyer's persona'.
We use a growing range of resources to reach buyers via media releases and blogs including for example, Facebook, Twitter, Youtube, Linked In, SMS, podcast, print, online and broadcast media, email, Tumblr, RSS feed, hard copy flyers, letters, posters, brochures, advertising, events and newsletters.
Key to a good publicity campaign is now defined by the ability to craft client messages that consumers are looking for and distributing these messages via the latest techniques and communication outlets that buyers are using in making a purchase.
Social Media – Now a regular part of many people’s business lives, Facebook, Youtube, Podcasts, Linked In and Twitter are the leaders but social media is ever evolving with the expansion of new microblogging sites. All have one objective...to drive more traffic to your website and generate leads in doing so.
Copywriting - Ubiquity is recognised nationally for its innovative copywriting campaigns for clients. It's one of the reasons why we are often employed at the start of a client's branding process...advising on the best web marketing strategy to employ and coordinating activity between all the different marketing tools used in delivering that strategy. Ubiquity's copywriting skills extend to the full online and offline estate of tools that Ubiquity copywriters produce for clients including the most popular…brochures, newsletters, e-flyers, infomercials, advertising and social networking.
Events - Ubiquity events perform a key role in building momentum for a client’s campaign profile. Typically, we deliver events that introduce or reinforce a brand to the captive target market and enables us to formally make direct introductions for our client en masse.
PR TV – capturing the essence of the written word but with the impact of face-to-face interaction online is often the missing link in a brand's campaign toolbag. Ideal for capturing documentaries, mission statement messaging and small to large scale events, Ubiquity pr tv provides yet another tool for spreading brand awareness through links into all communication mediums that consumers are using in 2010.
PR Training – In our experience, many businesses let alone your man or woman in the street truly understand what PR is. We think of it as generating visibility of a brand and increasing a brand's profitability. Understandably, that's a very enticing mix of benefits that companies and organisations want as part of their skillset.
Ubiquity has developed a series of workshops and workbooks to help businesses become empowered internally in the art of achieving those benefits.