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The Tools:
Publicity – We deploy a range of activities from promoting and defending clients, photo calls, one-to-one interviews, media releases and media conferences. We also assist businesses and organisations with internal communications including Intranet, newsletters and presentations.
Networking – of course it’s who you know but…read Joel’s blog and Fish!
Events – Ubiquity events perform a key role in building momentum for a client’s campaign profile. Typically, we deliver events that introduce or reinforce a brand to the captive target market that enables us to make direct introductions for our client with the measurable success.
Marketing – the world of pr has changed considerably over the last 5 years. Back then like many leading pr companies, we delivered solutions that were print and broadcast-oriented in both their preparation and delivery.
In 2009 and beyond, 75% of any one of our client’s media lists are online-based. Digital or e-pr (see separate section under this heading) is now the formula that drives our client’s brand forward for the benefits of visibility and a measurable difference to their bottom line.
Essentially, we’ve become experts in online marketing from web design and brand management to copywriting using key words to maintain our client’s profile at the top of search engines like Google. These skills and particularly the written word extend to the full online and offline estate of tools that Ubiquity copywriters employ including the most popular…brochures, newsletters, e-flyers, infomercials, advertising and social networking.
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The week-long Liverpool Food & Drink Festival delivered an array of mouth-watering dishes from bars, restaurants, hotels and food retail outlets across the city.
Launched in Sefton Park on Sunday September 13th 2009, the festival was officially opened by the Lord Mayor, with more than 30,000 people attending the event. Celebrity chef Marco Pierre White stole the show with a surprise appearance!
Watch our highlights from the day here.
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